LinkedIn is emerging as a valuable platform for creative professionals navigating the evolving social media landscape.

With frustration over algorithm changes and the migration to alternative platforms, many have found success in using LinkedIn for networking, self-promotion, and professional growth.

If you’re new to LinkedIn or have struggled to embrace it, the practical tips in this article can provide valuable insights from industry professionals who have effectively utilized the platform to advance their careers.

1.Find positivity and support in professional networking

LinkedIn is clearly a platform with significant potential for those willing to engage with it.

The absence of toxicity and negativity, combined with the opportunity for meaningful content amplification, make it a valuable resource for professionals.

So, if you’ve been hesitant to include LinkedIn in your content strategy, it might be time to reconsider its potential impact.

Copy and content writer Divine Laoye agrees. “I’m tired of everyone calling LinkedIn cringe and boring,” she says. “I’ve seen creators kill it on the platform. LinkedIn is home to one billion members in more than 200 countries. Your message can be amplified over there. Stop secluding it from your content strategy.”

2. Understand it’s ALL work-related

It’s clear that LinkedIn’s unique focus on work sets it apart from other social media platforms. While it may not have the same visual appeal or entertainment value as Instagram or Twitter, it serves as a valuable networking and self-promotion tool for professionals.

The consensus among creatives and professionals is that LinkedIn provides a dedicated space for showcasing one’s work and connecting with like-minded individuals, ultimately making it an essential platform for those focused on their careers.

“It took me a while to get used to how different LinkedIn is to other social platforms like Twitter or Instagram,” says Martin Boath, co-owner and creative director at Imaginary Friends. “There’s a much greater emphasis on talking about oneself or our work. There’s not really the back-and-forth that Twitter used to be great for. And in terms of displaying imagery, especially multiple images, it’s quite poor. Also has that annoying tendency to change URLs to its own shortened version.

3. Start posting and commenting

Putting in the effort to post and comment regularly on LinkedIn can really pay off. Building a strong network and engaging with professionals in a polite and genuine manner seems to be the key.

Sharing work in progress can also be a great way to keep your audience engaged. It’s all about treating it like a real-life networking event and being authentic in your interactions.

So go ahead, give it a try and see where your dedication takes you!

4. Don’t be shy

In the end, it’s all about finding the balance between humility and self-promotion.

While it may feel uncomfortable, confidently sharing your achievements on LinkedIn can open up a world of opportunities.

Embracing your unique voice and focusing on what you believe in can help navigate the fine line between showcasing your skills and coming across as boastful.

So, don’t shy away from self-promotion – it could be the key to unlocking exciting new prospects.

5. Curate your community carefully

While LinkedIn may not be the most exciting place, it can be incredibly useful when managed carefully.

Curating your network and feed can lead to valuable knowledge and connections within your industry.

Despite the noise and formulaic posts, there is a human side to LinkedIn where professionals communicate about their work and businesses.

Ultimately, it provides an environment to discuss the creative business and maintain important connections in an ever-changing industry.

6. Avoid LinkedIn cliches

So, remember, it’s best to steer clear of tired business jargon and overused phrases on LinkedIn. Instead, opt for genuine, down-to-earth language to connect with your audience. By avoiding cliches, you’ll stand out and make a more authentic impression.

After all, who wants to sound like a robotic post? Just keep it real.

7. Get professional support to amplify your presence

If you find self-promotion challenging, you’re not alone. Navigating LinkedIn effectively can be tough, especially when it comes to highlighting your strengths without sounding boastful.

As a marketing company, we specialize in helping professionals like you craft a compelling LinkedIn presence.

Whether you need assistance with creating engaging content, optimizing your profile, or developing a strategy that aligns with your field, our team is here to help.

Go ahead, share your story, and let the world know how awesome you truly are—with a little help from us!